After a YouTube video featuring a song they released four years ago went viral, a little-known South Korean girl band that was on the verge of collapsing has been thrust into the spotlight.
According to their publicity staff, Minyoung, Yujeong, Eunji, and Yuna have been members of the K-pop group Brave Girls since 2016, and they were recently considering disbanding. Until now, that is.
In late February, a collection of videos from their performances of “Rollin'” at South Korean military camps was uploaded to YouTube. Along with scenes of South Korean soldiers frantically cheering and dancing to the upbeat track, the video featured witty captions and remarks like, “If we play this song at the front lines, victory is ours.” Brave Girls’ popularity has soared as a result of the video, which has received over 13.5 million views and over 38,000 comments.
The song “Rollin’,” which was released in March 2017, is currently sweeping the charts in South Korea. The song also topped Billboard’s new K-pop 100 chart on Wednesday, dethroning soloist IU’s single “Celebrity.”
Brave Entertainment, the South Korean entertainment company in charge of the K-pop quartet’s public relations, waited to see if the K-pop quartet’s meteoric rise was only temporary. Brave Girls started getting a stream of invites to appear on weekly music show stages once their songs were back on the charts. The group’s sleeper hit, “Rollin’,” earned them their first-ever win on a South Korean music show on March 14.
“Our whole company was on the verge of crying,” a spokesperson for Brave Entertainment told ABC News. “The members couldn’t believe what was going on and described it as a gift.”
The performance of the Brave Girls, according to Seoul-based pop culture critic Kim Hern-sik, was made possible by public support and encouragement of the underdogs.
“Their late-in-life success was not by chance,” Kim told ABC News. “The Brave Girls’ passionate performances at far-flung military camps paid off in the end.”
In a nation where male people between the ages of 18 and 28 are expected to serve in the military for 18 to 21 months, South Korean service members make up a significant portion of the Brave Girls fandom. Despite the remote locations and low earnings, the girl group has performed over 100 times at South Korean military camps.
Many soldiers watch the Brave Girls on military-run television channels, and their use of mobile phones is limited.
“Seeing them sing and dance on television with the most joyful smile made us smile as well, amid all the burdens left behind,” Lee Hae-chang, a South Korean military veteran of two years, told ABC News. “I feel fortunate to have been a part of their journey over the years, seeing their recent success with their song ‘Rollin’.”
WATCH ‘ROLLIN’ MV HERE:
Source: ABC News
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